AI Insights · Timothy · January 2023
Top 5 Social Apps on Android in Madagascar in Q4 2022
Explore the performance of the top 5 social apps on the Android platform in Madagascar during the fourth quarter of 2022, with insights on weekly downloads, revenue, and active users.
The fourth quarter of 2022 saw significant activity for the top social apps on the Android platform in Madagascar. Here's a closer look at the performance metrics of the leading applications.
Facebook Lite Weekly downloads for Facebook Lite showed an upward trend, starting from around 6.9K in late September and peaking at approximately 11.9K in the last week of December. Active users fluctuated slightly, maintaining a range between 97K and 101K for most of the quarter, with a slight dip to about 95.6K before climbing back to 97.9K by the end of December.
TikTok Lite - Save Data TikTok Lite - Save Data also experienced varied weekly downloads, starting at around 3.6K and ending the quarter with a peak of approximately 5.3K. Active users steadily increased from 22.7K at the beginning of the quarter to 33.2K by the end of December.
Facebook Facebook's weekly revenue was relatively stable, averaging around $80, with a notable increase to $106 in the final week of December. Downloads saw a similar trend, starting at 3.6K and peaking at about 4.3K. Active users consistently grew from 113.6K to 124.8K throughout the quarter.
TikTok The weekly revenue for TikTok ranged from $785 to $1.2K, with an upward trend in the last week of December. Downloads fluctuated, beginning at around 3.1K and ending at approximately 4.7K. Active users increased steadily, from 52.5K to 65K over the quarter.
Instagram Instagram's weekly revenue remained stable, hovering around $3 to $6. Downloads ranged from 1.8K to a peak of 2.7K. Active users saw a gradual increase from 117K to 125K by the end of December.
These insights, sourced from Sensor Tower, highlight the dynamic landscape of social apps in Madagascar. For more detailed analysis and data, visit Sensor Tower.
